If you haven't already heard, or read the hype in magazines and newspapers the UK over, last Tuesday Topshop's new and very own makeup range launched across the nation! The range has been under development for a long while up at Topshop HQ and the products are reportedly manufactured by those who make Lancome makeup.
The collection currently contains: skin tint, lip polish, lip balms, glazes and glosses, lipsticks, glitter, eye shadows, mascaras, eye liners, crayons and kohls, nail polish, bronzer and blush and more! However the full range is only available in their flagship store Oxford Circus, London and online. Your local Topshop however will be selling the lip balms, a limited number of lip glosses and nail varnishes.
The colour selection of nail varnishes so far is incredible. There are all sorts of gorgeous shades on offer and quite frankly I want practically every single one! There's a gorgeous cream yellow shade called 'Bee's Knees' and a beautiful nude colour called 'Big Smoke', plus a lovely grey shade 'Cloud' similar to that paraded on the catwalks for S/S 2010. They even have their very own mint/jade shade ('Gone Fishing') which has been a popular colour since last Spring/Summer's catwalk season.
The packaging is quite simple and understated but very cute with the branding being black and white spots and stripes. I'm quite fond of it including the logo/font which looks as if it's been hand-written - I guess harking back to the fact that makeup is an art form in itself and is often about painting and drawing upon a canvas!
The prices are also nice and affordable starting at £4 and working up to £10 - great for all pockets I think. Perhaps a bit pricier than the average drug store brand of makeup but more affordable than some counters. The proof now as to whether the prices are worthy or not is in the testing - I'm curious as to what the formulations are like and whether or not they're up to scratch.
The only sad factor is that the launch in all other stores apart from Oxford Circus has been a bit lack-lustre and you'll need to have a good look out for it when you go in or you could be forgiven for missing the tiny stand altogether. However the more you show your support and the more you try, the more of the range local stores will begin to stock so get down to your local Topshop and check out the goodies!
I'll be trying out and reviewing the collection on here in the coming weeks so keep checking back for my thoughts. I'm starting tomorrow with a Nails of the Day (NOTD) showcasing one of my favourite nail polishes from the range...
All of the makeup as I said is also available on www.topshop.com so if you want to check out the full collection but are nowhere near London then log on now. You'll also find their website-exclusive SS10 Trend collection and handy video tutorials on how to create some of the latest and hottest looks!
Image from the Topshop Blog
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